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The Unspoken ‘Real State’ of Modern B2B Demand Generation 4 of 4: Our Lack of...
This is the final post in a four-part series on B2B demand generation today. Parts two through four examine the three major challenges facing B2B demand generation today. Part four highlights our...
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Closing the Technology Innovation Vs. People/Process Stagnation Gap in Modern...
Summary of and links to Adam Needles' latest post to the Silverpop Demand Generation blog.
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What’s the Difference Between CRM and Marketing Automation in B2B Demand...
Adam Needles summarizes and links to his new post on the Silverpop Demand Generation blog -- a post that dives into the similarities of CRM and marketing automation platforms at both a strategic and...
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Why I Joined Left Brain Marketing, a Demand Generation Agency
Adam Needles talks about his move from Silverpop to demand generation agency Left Brain Marketing.
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Revising Our Demand Generation Definition as B2B Marketers (LBM)
This post is a summary with a link to Adam Needles' recent post on the new Left Brain Marketing DemandGen (r)Evolution blog. The post examines the issue of what we as B2B marketers mean by ‘demand...
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A Layered Approach to Lead Nurturing in B2B Demand Generation (LBM)
A little over a week ago I dug into an important topic on the Left Brain Marketing DemandGen (r)Evolution blog. How can we improve our approach to lead nurturing as B2B marketers, and in doing so, how...
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Elements of a Modern Demand Generation Plan (LBM)
Just before Thanksgiving I published the second installment in a two-part series on the ”Elements of a Modern Demand Generation Plan.” I’ve done a number of posts over time on the various holistic...
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Dreamforce 2010: Demand Generation Insights ‘from the Cloud’ (LBM)
A little over a week ago I published my latest post on the DemandGen (r)Evolution blog – “Dreamforce 2010: Demand Generation Insights ‘from the Cloud’” – a round-up of my takeaways from this year’s...
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Nominate Best-in-class B2B Demand Generators to Be Featured in My Upcoming Book
For those of you that have been following my B2B demand generation book project over time, I wanted to check in with a quick update … and a request. The update: After working and re-working the focus...
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Balancing the Demand Equation Available September 19
I’ve written a number of blog posts over the last two years referencing my B2B demand generation strategy book project, and — as a number of you have noted — I’ve been much-to-quiet over the past five...
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Early Praise for Balancing the Demand Equation
I’m excited to share that my new book, Balancing the Demand Equation, is being released on Amazon a week from this Monday on September 19. (BTW: You can pre-order your copy on Amazon by clicking...
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Balancing the Demand Equation Update — The First 30 Days
On September 19, my first book, Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model, was released on Amazon. I can honestly say it was a very cool moment in...
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Why Don’t Marketing Leaders Manage ‘Demand’ as an Operational Process? (1 of 2)
This week I’m publishing a two-part blog series. This series takes a look at the challenge marketing leaders face in managing demand as an operational process. The first post, today, presents an...
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Why Don’t Marketing Leaders Manage ‘Demand’ as an Operational Process? (2 of 2)
This week I’m publishing a two-part blog series. This series takes a look at the challenge marketing leaders face in managing demand as an operational process. The first post presented an...
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Introducing a (Much-needed) New Event: B2BCamp, Atlanta, March 10
B2B commerce in the U.S. is a big deal. The most-recent U.S. Census Bureau survey on the topic reported in 2008 that B2B commerce accounted for 52% of total commercial activity, and B2B e-commerce...
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Column: Why Demand Generation Shouldn’t Be Focused on Marketing Qualified Leads
My latest column on DemandGen Report, “Why Demand Generation Shouldn’t Be Focused on Marketing Qualified Leads,” appeared today. It opens: We’re at a crossroads in modern B2B demand generation....
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Why Demand Process Stewardship Is the Secret Sauce for Successful, Modern B2B...
A few weeks ago, I published a series of blog posts that ask the question, “Why don’t marketing leaders manage ‘demand’ as an operational process.” I noted the core challenge for many B2B marketing...
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